Basic Attention Token in 5 Minutes

Summary

Digital advertising is broken and Brave has developed a new, blockchain-based model to fix it. Brave actively blocks ads, malvertisements, and trackers so your browsing activity is safe, private, and fast. The Brave browser is built using Chromium, the open-source software that powers Google Chrome so all your favorite plug-ins and extensions work seamlessly. All you need to do to get started is to download the Brave web browser.

Contents

Users

First and foremost there’s you, the user. You likely go online every day for a variety of reasons: to consume content like reading an article, watching a video, or listening to a podcast; to buy or sell products and services; or to communicate with friends, family, and colleagues.

Publishers (a.k.a. Content Creators)

The Brave browser concerns itself primarily with websites that deliver content, such as your favorite news site. That news site is called a publisher because it’s publishing content. It may be helpful to think of publishers simply as content creators.

Advertisers (a.k.a. Brands)

Publishers make money by selling space on their websites for brands to display advertisements. Brands buy space on publishers’ websites in the hopes that you see their ads while you’re consuming content — and ideally choose to click on that ad to move further towards purchase.

Problem 1: Speed

When you navigate to a publisher to consume content, a server collects and delivers that content to your computer. But, servers also need to collect and deliver ads from advertising exchanges, as well. This takes up precious time (ads use about five seconds of mobile load time on average) and costs you money (up to 50% of your mobile data is used for ads and trackers, costing as much as $23 a month) — not to mention decreasing your phone’s battery life by as much as 21%.

Problem 2: Safety

While you may not be aware of it, alongside the regular advertisements that are served to the websites you’re browsing come malicious advertisements. Malicious advertisements, also known as malvertisements, allow hackers to gain access to sensitive and important information stored on your computer like your name, address, date-of-birth, social security number and credit card number. And, you don’t even necessarily need to click on these malvertisements in order for them to gain access to your information!

Problem 3: Privacy

Publishers not only sell space on their platforms for advertisers to display their ads, they also track the content you consume on their website (usually by dropping a cookie). Combined with your computer’s IP address, publishers sell your unique profile back to advertising exchanges so they can, in turn, serve you more targeted ads across all the websites you browse. If you’ve given your personal information at any point to a publisher to buy or subscribe to content, those advertising exchanges now know your actual identity as well.

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